Being part of the brand team I was responsible for making sure all aspects of the Society of Grownups were cohesive. This ranged from all printed material to the layout, organization, and feel of the retail space. Also, coaching other team members on how to make appropriate choices in order to keep things on-brand.
Also extending the brand beyond the physical and digital space in order to reach and connect with our target market. I did this by choosing and designing relevant materials that would add value.